Yves Saint Laurent Enters the Web3 Realm

On Jan 27, 2023

Even among those not well-versed in fashion, the name Yves Saint Laurent rings a bell as a top designer. Now, the fashion house is on its way to being just as well-known in Web3 thanks to an incoming campaign.

The campaign, dubbed “Black Opium: The Night Is Ours”, will arrive in two parts and will see NFTs released to fans as well.

(1/5) HAVE YOUR SAY AND DECIDE THE NAME OF THE NEXT BLACK OPIUM NFT DROP. VOTE FOR THE THEME OF THE ULTRA-RARE DESIGN BY ANSWERING THE QUESTION: HOW DO YOU LIVE THE ULTIMATE BLACK OPIUM NIGHT? pic.twitter.com/51aToiorYO
— YSL Beauty (@yslbeauty) January 23, 2023

How Yves Saint Laurent is Coming for NFTs

In honor of the designer’s beloved Black Opium fragrances, YSL Beauty will release 2,014 “YSL Beauty Night Blocks” as part of an upcoming campaign. Of these, 2,000 will be original NFTs, and 14 will be ultra-rare. This number is a nod to the year of the first fragrance release. These Polygon-based assets will be primarily available to members of YSL Beauty’s digital community.

To get their hands on the NFTs, collectors must purchase the fragrance from the Yves Saint Laurent online store and they will get a digital asset along with it. This will be done after they download the official YSL Beauty wallet app. The NFTs also come with a number of perks including a gift voucher and access to exclusive content.

The second NFT drop, dubbed “YSL Beauty Night Masters”, will see its proceeds donated to charity. Those who are already part of the YSL Beauty community will get early access to the private and public sales which will be held on March 1 and 3, 2023 respectively.

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*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.

Tokoni Uti has written extensively on blockchain and cryptocurrency for years. Her work has appeared on sites like BTCmanager and Blockchain Reporter. She has a degree in Corporate Communications.