Cozomo de’ Medici and HUG Team at the Shibuya Crossing

Pseudonymous NFT art collector, Cozomo de’ Medici has announced a stunning new collaboration with the innovative HUG Web3 platform. Together, the mighty duo will showcase 6 established and 6 emerging artists at the iconic Shibuya crossing in Tokyo.

Through the incredible new enterprise, Cosomo and HUG will take over 8 billboards on the now legendary destination. Then display a range of NFT art from October 9-15 designed to catch the attention of the Japanese people.

In order to promote the latest talent, the team has launched a campaign to find 6 emerging talents to grace the billboards. These will then sit aside 6 artworks from Cozomo’s own collection, including masterpieces from XCopy, Claire Silver, Beeple, Dawnia Darkstone, Sam Spratt, and Grant Yun.

Budding artists interested in taking part will have until September 24 to submit their applications via the HUG platform. This will then be followed by a community vote running from September 25-27 to whittle the entries down to 50 candidates. After which, the eminent Cozomo will select 6 pieces to feature on the Shibuya Crosswalk.

Gm. The Medici Collection is heading to the world famous Shibuya Crossing in Tokyo! 🇯🇵

I’m teaming up with @thehugxyz to find 6 emerging artists

Your work will be displayed alongside @XCOPYART, @beeple, @ClaireSilver12, @GrantYun2, @SamSpratt & @letsglitchit ⚡️

Details👇 pic.twitter.com/O0p9PK6ohB

— Cozomo de’ Medici (@CozomoMedici) September 6, 2023

HUG Aims to Make a Mark in the New Era of Digital Art

Founded Randi Zuckerberg in 2022, HUG has emerged as an all-in-one social destination and marketplace to support digital artists. Effectively representing a location to connect artists and collectors and foster a digital community of likeminded creators. The platform currently boasts over 4000 artists from more that 85 countries and has eyeballed Japan for its latest expansion.

Through the Shibuya campaign, the platform hopes to raise its stature within the Japanese market, where blockchain technologies continue to rise. So, with a savvy application of tactical nous, the biggest crosswalk in the world will now showcase the best digital art in town!

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