Bybit Web3 and LightCycle Bring Robbie Williams to the Metaverse

Bybit, LightCycle, and HAPE 2.0 have teamed up as the official sponsors for Robbie Williams’ 25th Anniversary Virtual Concert, setting out to transform the Web3 domain. This partnership presents the virtual concert “Robbie Williams Beyond Reality in LightCycle – A Virtual Music Experience”.

Entertainment Meets Blockchain

Marking his 25th anniversary as a solo artist, Robbie Williams has entered the metaverse presented by LightCycle, a platform developing a hyper-realistic virtual city enhanced by AI technology. A metaverse concert is a live music event conducted within a virtual universe, immersing participants worldwide.

As the designated NFT marketplace for ticket and collectible sales for the virtual concert, Bybit Web3 introduces a unique combination of music and technology. This partnership marks another development in Web3’s advancement, highlighting Bybit’s dedicated efforts to lead in this fast-moving space.

Furthermore, the 2024 LightCycle concert featuring Robbie Williams in the Metaverse illustrates an integration of blockchain technology within the entertainment industry. For example, the virtual concert tickets are NFTs.

“This partnership marks a key milestone for Bybit Web3,” stated Ben Zhou, co-founder and CEO of Bybit. “We want to bring Web3 into everyone’s daily life and aim to break new ground in the entertainment industry by seamlessly integrating the power of blockchain into the virtual concert experience.”

On choosing Bybit as the exclusive official partner, Bobby Chow, co-founder and CEO of LightCycle, commented: “Together, we’re set to redefine the standards of virtual entertainment. This concert is special because it’s not just about the music; it’s about pushing the boundaries of what’s possible in the digital age.”

Expanding Concert Accessibility

The partnership aims to simplify the ticket-buying process, which combines memorabilia, concert tickets, and a metaverse passport. Fans can easily get concert tickets thanks to Bybit’s user-friendly platform and quick transactions.

Additionally, Bybit and LightCycle aim to make the concert accessible to Web3 enthusiasts and Robbie Williams fans. Tickets are available on Bybit NFT Pro, and chances to win tickets and signed merchandise are available through social media giveaways. This effort seeks to bridge the gap between Web3 and Web2, ensuring an inclusive experience for all fans.

Robbie Williams transitioned from a teen sensation to a global superstar, evolving from his roots in the ’90s boy band Take That to a highly successful solo career. This venture honors Robbie Williams’ impressive career and charts a path for the future of entertainment in the Metaverse and Web3. 

Main Image Credit: Depositphotos