Adidas Honors Digital Art with Grand New Residency Program

The Adidas Three Stripes Studio is gearing up to showcase digital artists across the globe with a new NFT residency program, debuting during the Korea Blockchain Week this September.

The purpose of RESIDENCY is to uplift all digital creatives through a platform that enables artists to display their digital masterpieces and collaborate with the sportswear behemoth in the future. Such artworks may even appear on Adidas’ snazzy tangible goods.

INTRODUCING: RESIDENCY BY ADIDAS 🤝

The adidas /// studio is proud to announce the global launch of “RESIDENCY by adidas” – the brand’s first digital artist-in-residence program! 🎨 pic.twitter.com/He0LAEUzQA

— ALTS by adidas (@altsbyadidas) August 31, 2023

Exclusive NFT Art Extravaganza 

The inaugural Adidas Korea Blockchain Week collection will spotlight NFT artworks from the game development and digital concept designer ‘MonkeeMoto’, alongside ‘DearNostalgia’, who merges typography, collages, photography, and digital montages. Notably, he has a significant portfolio, partnering with Chanel, Gucci, and Cartier, among other retail giants.

These limited edition NFT art items will be up for grabs at Korea Blockchain Week, capped at 100 per artist and priced around $250 (0.15 ETH) each — paired with an exclusive physical hoodie for good measure. For those not lucky enough to attend Korean Blockchain Week, Open Edition NFTs will be available on Manifold from September 6 – 11 for approximately $50 (0.03 ETH).

There’s also good news for ALTS by Adidas NFT holders, who can acquire a complimentary VIP ticket to the Seoul event, enabling them to be one of the first to own one of RESIDENCY’s first NFTs!

As the milestone event approaches, Adidas reasserts its dedication to fostering collaboration, creativity and innovation in art, blockchain and fashion realms, creating an intriguing intersection between all three.

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