Adidas x Moncler Unwrap NFT and AI-Integrated Fashion Line

A Continuation from London Fashion Week

The Art of Explorers campaign extends from ‘The Art of Genius’ show, which initially debuted during the London Fashion Week in February. A team of artists from numerous fields, spanning from costume and sculpture design to make-up artists, embraced the task of creating avatar-inspired figures with human-like attributes for the two fashion powerhouses.

The talents behind the campaign included the sculptures Ibby Njoya, Gary Card, and Kate Tabor, with the attire crafted by Ai Kamoshita and make-up and accessories by Isamaya Ffrench. The photographer Hanna Moon brought the collection to life, giving event attendees a glimpse into what’s in store for Adidas x Moncler’s exciting new forward-thinking endeavor. 

The collection spotlighted long and short puffers, track jackets, vests and bold footwear. A mix of vibrant traffic light-themed colors brings the fashion wear to life, with more subtle attire in concrete-grey, sky blue, off-white, and organic dark green also being a part of the mix. 

“I was inspired by the collection itself, but I wanted to bring myself into the sculpture. I really loved the way the neck of the puffer was very prominent and almost looked to me like rings. I have always been fascinated by the copper neck rings from the Ndebele tribe and the Kayan tribe, how by extending the neck can place such importance to the head itself,” commented Njoya on Adidas’ blog post. 

Notably, in the Web3 sphere, Adidas already has an existing NFT art residency program, BAPE phygital collectibles and more. Moncler’s blockchain-based stance, on the other hand, includes gifting NFTs to platinum buyers of Moncler Maya 70 jackets.

The Adidas x Moncler line further presents the brands’ dedication to pioneering unique creations in this limitless digital age, hitting new pinnacles with unique, collaborative advancements. 

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