Automobili Lamborghini’s Final Chapter of the Epic Road Trip Marks 60th Anniversary

Seven months ago, Automobili Lamborghini rolled out an NFT campaign – The Epic Road Trip – in collaboration with the brand experience agency INVNT.ATOM™ and Web3 technology provider Web3 Pro™.

Since then, the luxury sports car manufacturer has released a new NFT drop each month and the virtual journey is now approaching its end. The eighth and final drop is launching March 20th and celebrates the diamond jubilee of Automobili Lamborghini with a digital anniversary commemorative collectible.

Both Lamborghini customers and The Epic Road Trip NFT owners will be able to participate in the celebrations. Anybody attending an IRL anniversary event or visiting a Lamborghini dealership may claim the collectible by scanning a QR code. Those who own two or more NFT assets from the collection will be airdropped the 60th Anniversary commemorative collectible as airdrops.

Moreover, owners of the 60th Anniversary commemorative NFT will be granted token-gated access to an exclusive AMA session with senior Lamborghini executives to discuss Lamborghini’s past, present, and future.

Being a bridge between online communities and cutting-edge technology, NFTs provide brands with novel ways of connecting with younger generations and increasing customer loyalty.

As the end of the eight-month NFT campaign gets closer, Christian Mastro, Marketing Director of Automobili Lamborghini, commented, “Lamborghini’s commitment to innovation extends beyond our super sports cars and into all aspects of our business – specially as we reach younger generations. The Epic Road Trip is the latest example of our unconventional approach which has powered us for six decades. As we celebrate 60 years of forward looking attitude, we want to reward customers and fans of the past, present, and future for their loyalty — giving them the chance to get further involvement and connection with the Brand.” 

The last opportunity to complete the Epic Road Trip NFT collection puzzles

Every month, a new four-day NFT drop is released, where each NFT features one of Lamborghini’s vehicles. The NFT vehicles in the first three days (silver NFT) are limited to an edition of 1,963 and priced at $196.30, representing the year Automobili Lamborghini was officially established. The fourth day features a rare NFT (gold NFT) vehicle with a limited edition of 63. NFTs have utilities depending on ownership level, including but not limited to exclusive mobile and desktop wallpapers, Centro Stile sketch from the Head of Design Mitja Borkert, and a VIP tour of the Lamborghini Sant’Agata headquarters.

Each month, those who collected all three silver NFTs could receive a silver puzzle piece, while the owners of all three gold NFTs could receive a piece of the gold puzzle. At the end of the eight-month campaign, collectors that received all eight silver or gold puzzle pieces will be able to automatically unlock a unique NFT that reveals a new Lamborghini model. 

The final drop is the last chance to purchase all required NFTs for completing the puzzles. Those who missed the earlier drops can explore the missing pieces on Lamborghini’s secondary NFT marketplace. 

Yet, this is not the end of Lamborghini’s NFT journey; the luxury brand will soon embark on a new trip to deepen relationships with customers and fans.

The partners of the Epic Road Trip NFT 

About INVNT.ATOM™ and [INVNT GROUP]™

The [INVNT GROUP]™ is a brand storytelling agency led by Scott Cullather. Apart from the original company INVNT, it owns the modern brand strategy firm Folk Hero, creative-led culture consultancy Meaning, production studio and creative agency HEVĒ, and the INVNT Higher Ed digital innovation division.

INVNT.ATOM is also a part of [INVNT GROUP]™. It is a brand experience agency with a mission to create opportunities for brands primarily in the Web3 industry. The Singapore-based company is a collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders who develop brand stories and create engaging customer experiences. 

About Web3 Pro™

Founded in 2018, Web3 Pro™ develops new technologies within the realm of Web3 to support enterprise brands and creative and marketing agencies. Its flagship solutions – NFT PRO white-label marketplace and HUB engagement platform – enable successful campaigns that boost revenue, engagement, and other key marketing performance metrics.