Blur NFT Marketplace Launches Season 3 Airdrop Campaign, As Its Season 2 Ends

On Nov 21, 2023

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Blur, the leading non-fungible token marketplace by trading sale volume, has announced the end of its Season 2 Airdrop campaign, ten months since launching the open-ended incentive program. The NFT marketplace has also announced the official rollout of its season 3 Airdrop campaign.

Blur Ends Its Season 2 Airdrop Campaign

In a November 21 blog post, the Blur NFT market platform confirmed the official end of its Season 2 Airdrop campaign. Non-fungible token creators, collectors and degens now have just 45 days to claim or redeem their $Blur tokens and use them to NFTs or convert them into other forms of liquidity.

Season 2 is COMPLETE
NFT traders on Blur and Creators are eligible for the Season 2 airdrop.
You have 45 days to claim your $BLUR ⏰ pic.twitter.com/HrNtpt2t5z
— Blur (@blur_io) November 21, 2023

In a subsequent blog post, Blur NFT market platform has announced the official launching of its Season 3 Airdrop campaign. Based on the information shared 50% of Season 3 rewards will go to NFT traders via Blur Points. Below we shall explore in-depth how to participate in the Blur Airdrop.

With the end of the season, we now start Season 3, with new rewards for both NFT traders and $BLUR holders. But first, a recap of what the Blur community accomplished in Season 2. pic.twitter.com/fSPgwYB9CU
— Blur (@blur_io) November 21, 2023

By description, an airdrop is a marketing strategy that involves sending coins or tokens to wallet addresses. In this process, small amounts of the new virtual currency are sent to the wallets of active members of the blockchain community for free or in return for a small service. The ultimate goal of a crypto airdrop is to promote awareness and circulation of a new token or coin.

Earlier this year, the Blur NFT market platform launched its native utility token $BLUR. BLUR, an Ethereum-based token, serves as the native token for the NFT marketplace, playing a significant role in enabling NFT sales and transactions on the platform. BLUR tokens can be acquired via airdrops, or buying them on major crypto exchanges such as Coinbase, Kraken, and Uniswap.

Blur Airdrop Explained

In February, Blur announced that it would airdrop some $300 million worth of additional tokens to loyal users, days after overtaking once-untouchable competitor OpenSea as the most popular Ethereum NFT trading platform by trading volume. Blur NFT marketplace introduced such an aggressive incentives program to draw more users to its platform.

These tokens, launched on February 14, were distributed through airdrops to traders and users who utilized the marketplace in the three months prior. In its season 1 Airdrop, Blur incentivized all bidding, listing, and lending against NFTs on its platform with BLUR tokens. At the time, its airdrop campaign was highly effective, enabling it to dominate the NFT market share from the then-leading NFT marketplace, OpenSea.

Under this new loyalty incentive program, even minor actions can potentially boost a user’s odds of receiving more BLUR. In a blog post on February 22, Blur NFT Marketplace noted that even quote-tweeting its X announcement regarding Season 2 would increase a user’s loyalty score.

300M+ BLUR will be distributed to the community in Season 2.
What’s the secret to maximizing rewards? Loyalty.
Users with 100% loyalty have the highest chances of Mythical Care Packages, which are worth 100x Uncommon Care Packages.
Here are 3 ways to maximize your loyalty👇 pic.twitter.com/Cgiemrvpxh
— Blur (@blur_io) February 21, 2023

On November 20, Blur NFT marketplace announced the official end of Season 2. The NFT marketplace has allocated 300 million $BLUR available for traders, who gained points through bidding, listing, and lending against NFTs on its platform, to claim in the next 45 days.

In the meantime, the $Blur token has reacted sharply to the traders’ anticipation of the airdrop. $Blur token’s price has risen by nearly 80 per cent in the last month to $0.35, but that price is still only a third of $BLUR’s February price of $1. Blur NFT marketplace is expected to see much activity in the coming weeks.