EMURGO Partners With NMKR To Drive Cardano Adoption

What is Cardano?

Founded by Charles Hoskinson and managed by the Input Output Hong Kong (IOHK) organization, Cardano is a Layer 1 blockchain which aims to provide a secure and scalable infrastructure for dApps and smart contracts.

Cardano utilizes a proof-of-stake consensus mechanism called Ouroboros, with aims to be more energy-efficient and scalable compared to traditional proof-of-work systems.

The platform is divided into layers, with the settlement layer responsible for handling $ADA, the native cryptocurrency of Cardano, and facilitating peer-to-peer transactions.

Why does this matter for Cardano?

This partnership seeks to advance Cardano’s asset tokenization capabilities – allowing real-world assets to be represented as digital tokens – and looks to help facilitate seamless transactions on various platforms. NMKR has created over 2.4 million NFTs so far, processing $66 million in transactions, and has been a pioneer of real-world asset tokenization on the Cardano blockchain.

Nate Acton, Vice President of Global Marketing at EMURGO, said; “By harnessing the capabilities of NMKR’s platform, this campaign aims to accelerate the adoption of Cardano. As this campaign is also tailored for web3 beginners, we streamline the fragmented onboarding process, paving the way for web3 accessibility and one-click wallet creation.”

Ken Kodama, Chief Executive Officer of EMURGO, echoed Acton’s sentiments and added; “This reflects our strong belief in NMKR’s core vision to bring web3 to the masses by making it simple for businesses and individuals to create NFTs of various asset types. Together, we look forward to supporting them shape the future of asset tokenization using the Cardano blockchain.”

Patrick Tobler, Chief Executive Officer of NMKR, also shared, “This investment is pivotal, fueling our journey to make asset tokenization accessible to everyone. It propels us forward, enabling us to expand our tools, team, and reach, and underscores a shared vision for a future where digital assets are seamlessly integrated into the global economy.”

EMURGO and NKMR have launched a global marketing campaign titled “proof-of-onboarding”, partnering with blockchain events around the world to issue attendance-based Cardano NFTs, helping attendees get started with Cardano and promoting its use cases.