How Web3 Technology is Transforming Beauty and Fashion Brands

On Apr 14, 2024

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In the rapidly evolving landscape of digital technology, Web3 is emerging as a pivotal tool for beauty and fashion brands to engage more meaningfully with their consumers. Traditional methods such as social media, which 77% of businesses employ to connect with customers, are now being supplemented with cutting-edge technologies like blockchain and artificial intelligence. This shift allows brands to not only reach but also actively involve their audience in the creative process.

Embracing the Future: Web3’s Role in Enhancing Brand Engagement

Jana Bobosikova, Co-Founder of KIKI World, a community commerce company, emphasizes the transformative power of these technologies. She explains that while the internet made it easier for brands to be visible, blockchain ensures that online products transcend passive consumption. Bobosikova states.

We founded KIKI with the belief that customers should be rewarded for their loyalty and participation in the brands they support

KIKI World leverages blockchain infrastructure to enhance the connectivity between their products and the community. This setup helps cultivate a network where user preferences and community input directly influence product development. Bobosikova introduced the “KIKI platform,” a permission-less network where individuals and brands can initiate campaigns that incentivize user participation with rewards.

PRETTY NAIL GRAFFITI in PEARL in action, snapped by @hypebae 📸 pic.twitter.com/hc3G9TRypH
— KIKI World (@kikiworld_) February 11, 2024

An example of such innovation is seen in KIKI’s approach to product creation. Bobosikova shared that the platform enabled the launch of their first community-created product in May 2023, the “Pretty Nail Graffiti in Pearl,” followed by other products like the SDK Skin Development Kit and Play Paint Marker, a 3D Face and Body Paint. These products were developed based on community votes and suggestions, and participants were compensated with “KIKI points,” a form of digital collectible.

Bobosikova further notes the importance of digital collectibles in KIKI’s ecosystem, explaining that these collectibles and the data they embody help forge stronger connections between consumers and the products. “By integrating on-chain data with user-friendly experiences, we can create products that truly resonate with our audience,” she remarks.

Onboarding 💅🏻 @austin_hurwitz wearing Pretty Nail Graffiti in Chrome (created by you) @Harvard during @HBSCryptoClub conference.
Bullish. pic.twitter.com/OBjFGTllhM
— KIKI World (@kikiworld_) April 13, 2024

Web3 Innovations in Consumer Interaction

The integration of Web3 technology extends beyond beauty products to the fashion industry as well. Cathy Hackl, CEO of Spatial Dynamics, discusses how near-field communication (NFC)-enabled fashion is providing new avenues for consumer interaction. “NFC technology allows brands to communicate directly with consumers through their products,” Hackl explains.

Tom Wallace, Founder of CreatedBy, echoes this sentiment. CreatedBy uses NFC tags to link physical products with their digital counterparts on the blockchain, enhancing transparency about product sourcing and production. Wallace highlights a case study with Wonder Raw, a sustainable apparel brand, where NFC tags embedded in garments provide detailed information about the materials’ sustainability credentials.

Despite the innovative strides, the adoption of Web3 technologies in mainstream markets is gradual. Hackl points out that while some brands have slowed their Web3 initiatives to focus on AI, others like Louis Vuitton continue to explore its potential. “The integration of NFC with AI could revolutionize how we interact with fashion, making it a powerful example of technology that bridges the virtual and physical worlds,” she adds.

As Web3 technology continues to evolve, its ability to foster a deeper connection between brands and consumers seems promising, although widespread adoption may require overcoming several challenges, including educating the market and dispelling existing stigmas associated with blockchain and cryptocurrency.

Today, we’re thrilled to share a staged roll-out of a permissionless community commerce platform and @a16zcrypto and @EsteeLauder Companies as our initial funding round partners.
KIKI sees the internet and the communities it connects as the engine that creates and innovates,… pic.twitter.com/sxXgKUllox
— KIKI World (@kikiworld_) April 9, 2024

Unlocking the Potential of Dogeverse: The Chain-Hopping Meme Coin Revolution

In the vibrant world of cryptocurrency, Dogeverse has emerged as a fascinating new contender, distinguishing itself through its unique chain-hopping feature. This innovative meme coin, represented by Cosmo the shiba inu, isn’t just another addition to the crypto zoo. With its presence across six different blockchain networks—including Ethereum, BNB Chain, Polygon, Base, Solana, and Avalanche—Dogeverse offers an unparalleled level of interoperability and accessibility.

Dogeverse’s journey from a simple meme coin to a potential powerhouse in the crypto space is driven by its multi-chain functionality. This approach not only broadens its appeal across various user preferences but also serves as a unifying force in the often fragmented blockchain ecosystem. Whether users are drawn to the low transaction costs on Solana, the established reputation of Ethereum, or the curiosity to explore the emerging Base chain, Dogeverse stands ready to welcome them with open arms.

One of the most compelling aspects of Dogeverse is its ability to foster community among diverse blockchain users. By leveraging cross-chain bridges like Wormhole and PortalBridge, it aims to mitigate the rivalries that sometimes arise between different blockchain communities. This, coupled with the enticing lore surrounding Cosmo, has the potential to elevate Dogeverse beyond the achievements of its meme coin predecessors, such as Dogecoin.

At the heart of Dogeverse’s appeal is its vibrant lore and the legendary adventures of Cosmo, inviting users from each blockchain to contribute their own tales to its mythology. This not only enriches the project’s backstory but also enhances its charm and appeal, possibly setting the stage for Dogeverse to become a mythical figure in the crypto world.

The presale of Dogeverse is structured into ten stages, with the price of tokens incrementally rising from $0.0000290 in the initial phase to $0.000299 in the final stage. With a total supply of 200 billion tokens, 30 billion are allocated for the presale, aiming for a soft cap of $8.83 million and a hard cap of $17.002 million. Impressively, Dogeverse has already garnered over $300k on its first day of presale, signaling strong market enthusiasm.

For those intrigued by the promise of Dogeverse and its novel approach to blockchain interoperability, participation in the presale is available at thedogeverse.com. The project not only promises immediate benefits through its versatile usability across different chains but also holds the potential for long-term growth as it endeavors to bridge the divides within the blockchain community.

Visit Dogeverse