IOTA partners Digimarc for decentralized digital passport blueprint

• IOTA and Digimarc have launched a Blueprint for the EU Digital Product Passport.
• The capabilities showcased by IOTA and Digimarc are evidence of blockchain’s versatility.

Distributed Ledger protocol, IOTA has entered into a strategic partnership with Digimarc, a blockchain startup that is committed to creating the digital record of physical products in a way that makes them easily verifiable. According to a blog post shared by Dominique Guinard, the Vice President of the Internet of Things at Digimarc, both the startup and IOTA are invested in the Digital Product Passport EU initiative that was floated back in March last year.

We partnered with @iota to create a blueprint for a #DigitalProductPassport to support European Blockchain Service Infrastructure. Our @domguinard explains how the blueprint was successfully tested in a pilot project to provide EV batteries w/DPPs.https://t.co/AqfyKgqEfK#IoT pic.twitter.com/zmNricEF8Z

— Digimarc (@digimarc) February 9, 2023

Per the terms of the collaboration, the tech outfits are using open standards, decentralized architectures, and accessibility to create a Digital Product Passport blueprint in support of some of the EU initiative requirements.

The capabilities of blockchain technology and its associated innovation have often been touted as necessary to power the next generation of the internet, marked by a number of advanced use cases. For the European Blockchain Service, the European Commission designed a framework that will see the creation of the digital analog of regulated products under the Ecodesign for Sustainable Products Regulation.

The aim of the Digital Passport is to empower everyone in the supply chain of a product to track its origin, originality, and its adherence to sustainability. This way, the average consumer can make more informed choices about which products conform to environmental statutes.

The IOTA – Digimarc Blueprint

As Dominique noted, the Blueprint Digimarc designed alongside IOTA drew participation from the EU Blockchain Pre-Commercial Procurement Project. The technological leaning of the outfits makes the Blueprint highly functional.

The duo utilized blockchain to create the Digital Product Passport as a relatively more transparent and use-to-use system. Describing the design engagement, Dominique wrote;

The use of standards was a top priority and we had two design criteria at the heart of the DPP initiative to meet: providing open and interoperable identities and making those identities accessible to most consumers. We quickly determined that the GS1 Digital Link standard we helped develop in 2018 is the clear choice as it defines unique web addresses for products that can be used in many types of carriers (e.g. QR codes, NFC tags) and can be read by many different readers, including smartphones used by consumers around the world.

The Blueprint comes off as one of the most direct showcases of how versatile blockchain technology is in bringing real utility to the global digital world.

Other Typical Blockchain Use Showcase

While the IOTA-Digimarc blockchain-based Blueprint for the EU is a continental innovation, Chainlink Network, the first oracle service in the Web3.0 world was also tapped by the OpenEarth Foundation, a not-for-profit working to bring innovative climate solutions, and the University of California Berkeley to fight global climate change.

The deployment of Chainlink for the fight against climate change was centered around using the oracle service of the protocol to accurately measure the True Cost of Carbon emissions for firms to properly embrace the tenets of sustainability.

Apparently, the use of blockchain to drive sustainability is growing, and with further endorsement from global regulators, the mainstream adoption of the technology can be fostered.

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