Jackson Pollock’s Painted Floor to Star in NFT Drop

The innovative artistry of Jackson Pollock, known for his celebrated paint-splattered studio floor in East Hampton, New York, is now making a splash into the NFT realm. The artworks created by splattering and dripping paint on blank canvases, and onto the ‘Jackson Pollock Studio’ floor as a result, will showcase in an Iconic NFT drop fittingly called ‘Beyond the Edge’ on July 20. 

Combining artistic efforts with the blockchain platform Iconic, the collection consists of four distinct perspectives of Pollock’s studio floor, displaying colors and marks inspired by other pieces of his works and providing intriguing insights into Pollock’s artistic process.

What’s more, by using AI and specialized camera equipment, high-definition images have been created to highlight precise, intricate details that go above and beyond what the naked eye can comprehend — offering spectators immersive experiences.  

Jackson Pollock said, “My painting does not come from the easel.” As we introduce the first-ever limited-edition prints and digital artifacts from the artist’s studio floor, we remember how he dismantled modernist painting. #BeyondTheEdge pic.twitter.com/2H7Ze4v14m

— Iconic (@Iconic_NFT) July 12, 2023

Secure a Piece of Pollock’s Creative Process

Collectors who purchase Beyond the Edge NFTs receive digital artworks and a hand-numbered museum-quality print version. Each angle is obtainable in 100 limited editions, priced at $1,500 (0.8 ETH) apiece — the proceeds from the sale aid toward the preservation of the Jackson Pollock Studio. 

Alongside this Iconic NFT drop is a Web3 puzzle feature named ‘The Pollock Enigma’, granting winners who successfully decode with digital and tangible rewards. Moreover, the collection will enhance into ‘Ordinals’ in August, followed by other contemporary digital artists unveiling limited-edition artworks as another part of Pollock’s artistic process. 

By delivering these enticing artifacts onto the blockchain, the Jackson Pollock Studio is set to extend its reach and savor Pollock’s creative legacy beyond the physical confines of his artistic hub, conserving it as a consequence.

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