Mercedes NFTs: Embracing Web3 with ‘Maschine’
A unique collaboration is underway between Fingerprints DAO, Dutch artist Harm van den Dorpel, and none other than the esteemed car manufacturer Mercedes Benz. Their joint venture? A Mercedes NFT collection subtly inspired by the aesthetics of automotive design.
This inventive collection, aptly named “Maschine,” is a product of Mercedes-Benz NXT, the automaker’s recently introduced Web3 arm.
The Art of Motion: Themes of Velocity and Perception
Adding an artistic spin to velocity and perception, the collection features 1000 unique tokens based on Ethereum. Each piece of artwork is a visual homage to a wheel in motion.
Each piece of art features a circular design full of intricate patterns that change as if they were spinning objects speeding up, creating an illusion. This effect is influenced by the phenomenon known as the wagon-wheel effect. Under this visual trickery, when spun and accelerated, objects with spokes appear to rotate in a manner that contradicts their actual pace and path.
Mercedes-Benz NXT is not just revving its engines with this collection. According to a stream of tweets, there are plans to drop three “core” collections, each meticulously planned, developed, and managed by the creative studio 0xNXT. Mercedes-Benz NXT also aims to roll out satellite projects within its NFT ecosystem.
You should put on your racing gloves for this because the sale goes live on June 7 through a Dutch auction.
Fingerprints DAO: Curating Unique Digital Art Experiences
Let’s focus on Fingerprints DAO, a decentralized autonomous organization and no novice to the digital art scene. Their existing gallery of NFT art is a treasure trove, curated by a community-elected Curation Committee.
Their collection is different from your typical roadside attraction. It includes notable pieces like Autoglyphs by Larva Labs and Loot Bags, among other unique works dubbed as “inimitable and irreplaceable.” Fingerprints DAO, Harm van den Dorpel, and Mercedes-Benz NXT are accelerating full-throttle towards the ever-evolving intersection of art and technology.
Of course, Mercedes-Benz isn’t the only one in this digital race. Other significant players in the automotive industry, like Aston Martin and Renault, have also joined the Web3 space.
In essence, this new direction car manufacturers are taking is akin to offering their clientele a unique driving experience – only this time, it’s through digital art and virtual experiences.
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