Soapy Joe’s Carwash Uses NFTs to Drive Demand

Well, that’s one way to get the word out. All sorts of companies have been using NFTs for promotions over the last few years. But one of the more interesting ones we’ve seen so far is from Soapy Joe’s, a San Diego-based car wash chain. 

The company has been running an NFT-focused campaign since July 2022 that rewards its customers for repeat patronage. 

How this campaign works is that customers receive an NFT every time they visit one of the chain’s 17 locations. This is done via an email link that is sent to customers after they visit one of the locations. As they collect more NFTs, they get access to all sorts of rewards, from keychains to free tickets to an amusement park. 

While loyalty programs for different brands, and the rewards that come with them, are not new, Soapy Joe’s use of Ethereum-based NFTs for them is a creative concept. And it is apparently a popular one as well. 

According to the management of the chain, over 10,000 NFTs have been minted since the campaign went live across 2,000 wallets. There has also been a 10% increase in its annual membership.

“We are seeing numbers that we have never seen in our 11 year history in terms of people going to multiple sites. They are blowing it out of the water,” says Anne Mauler, Soapy Joe’s vice president of marketing, in a statement to CoinDesk.

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