The Fast and the Furious Creator Races into Web3

Web3 technology platform, Feature.io, has secured the services of ‘The Fast and the Furious’ co-writer, David Ayer, to help script and produce its forthcoming ‘Lollipop’ racing experience. The project will feature an immersive entertainment driven aspect with a storytelling and gaming element, all backed by Polygon NFTs.

Feature.io CEO, Steven Ilous, originally pitched the idea to Ayer, with grand plans to build an entire Web3 multimedia car racing experience. Ilous notes that Ayer is a big fan of Web3 technology and bought into the idea right from the start. Lollipop will not only be a game but an “interactive media experience” that the team has yet to fully conceptualize. According to a company statement, the project will “combine elements of episodic streaming, gaming, and professional sports.”

The CEO also offers additional insights on what to expect. He notes “there are digital collectibles, there is a streaming narrative component, and there is gamification.” However, he has distanced himself from the term ‘non-fungible tokens, instead opting to use the less controversial name ‘digital collectibles’ for his blockchain-based assets.

The racing franchise of the future is here.

✔️Produced by David Ayer (The Fast and the Furious, Training Day, Suicide Squad)
✔️Powered by @0xPolygonLabs
✔️Built in Unreal Engine 5
✔️Created by @featureio

This is @lollipop_racing #🍭 pic.twitter.com/Sumhlfiz78

— Feature (@featureio) April 5, 2023

A Pioneering Experience From Feature.io

For the time being, it is not yet clear in what capacity the digital collectibles will feature in the project. However, everyone involved appears to be excited by its potential. Ryan Watt, president of Polygon Labs, terms the project “truly pioneering.”

He goes on to add that “Feature is spearheading the future of storytelling and utilizing Polygon blockchain technology to create a completely new type of media.”

For now, fans can only wait to see what this interactive experience will bring.

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