The Lacoste World Tour goes live in The Sandbox

Lacoste has announced that its world tour is now live in The Sandbox. The event began on November 23, 2023, and it will end on December 7, 2023. The Lacoste World Tour enables the community to explore the future of sport, fashion, and innovation in a virtual world. The Sandbox has acknowledged this development by calling out all interested members to participate and stand a chance to win a share of the prize pool.

This time-limited event will bring forth explorers, crocodiles, and tennis players. The prize pool is worth 100,000 SAND, subject to one’s eligibility. The criteria is that participants should hold a Lacoste NFT or UNDW3 card. Additionally, participants must complete all event quests using an account that has undergone KYC verification.

The event is in line to celebrate Lacoste’s 90-year anniversary. Every location will have a unique visual identity, along with a mini-game.

Arthur Madrid, the Chief Executive Officer of The Sandbox, has expressed his excitement at welcoming Lacoste into the ecosystem. According to Arthur, the partnership represents a fusion of innovation and tradition built upon Lacoste’s legacy. Madrid is confident in bringing the evolution of culture, fashion, digital experience, and creativity.

Benjamin Blamoutier, the Vice President of Global Brand and customer Experience at Lacoste, has called The Sandbox a leading player in the segment, adding that they are proud to join its ecosystem to create a new gamified experience.

It is mandatory for participants to register on The Sandbox. They can register with either a wallet or available email options. Once registered, navigate to the Play button and kickstart the chance to win a share of the 100,000 SAND prize pool.

The announcement has boosted the value of $SAND, taking the token up by 1.17% in the last 24 hours. It is now exchanging hands at $0.3971. The market cap is up by 1.18%, while the 24-hour volume has taken a hit of 18.79% at the time of articulating this piece. Nevertheless, SAND is up by 21.43% in the last month, and it only brings optimism to the minds of the community members.

Many community members have expressed their excitement about the development. Most of them have called this a game changer as it connects the audience to the virtual world in an interesting manner.

The Sandbox recently attended its first Global Creators Day in Hong Kong. That was a success, with 100M SAND Gamer Maker Fund as an outcome.

Lacoste in The Sandbox brings one of the most interesting events for the participants. They are tasked with parkouring across Sao Paulo to help Daniil Medwed play tennis in Paris. He will eventually move on to dancing in Tokyo and playing minigolf with Céline Boutier.

The Lacoste World Tour ends on December 7, 2023, and so does the chance to win a reward from the pool of 100k SAND.