VeChain joins hands with BCG to promote a greener future

VeChain has announced its partnership with BCG. The objective is to fuel mass adoption of Web3 without compromising any aspect of the environment. The association between both companies entails helping to drive sustainability and product authenticity, to mention a few.

In order to ensure a substantial reduction in carbon emissions, particularly within industries that exert the most significant influence, BCG and VeChain intend to employ blockchain technology. In addition, each associate will contribute to improving global health and transforming sustainability initiatives.

Given that VeChain has expressed optimism regarding the momentum that VET will acquire this year, the announcement has quite impressed the community. VeChain concluded the brief announcement with the proclamation that 2024 will be the year of VET and blockchain.

There is indeed a possibility that the year could belong to its native token. While many factors affect this assumption, it is primarily based on the current developments announced on X, formerly Twitter.

VET is currently trading at $0.03529, a fall of 3% in the last 24 hours. However, the trading value has improved in the last 30 days by 53.25%. VeChain predictions estimate that the token may end in 2024 at $0.063. To reiterate, many more factors could hamper the expectations of the community.

This is not the first time that VeChain has done something with regard to sustainability. It previously announced a Better Holiday Contest wherein participants could win a fair share of the $15k reward. All they had to do was pitch their sustainable idea to the team. The contest is still live, setting aside a major portion for the top three winners. They can claim $5,000, $3,000, and $2,000, respectively. The payout of all prizes is in $VET.

To participate, interested users have to follow VeChain on TikTok and Instagram. Then, they have to tweet or publish their idea using the hashtag Better Holidays. The presentation of an idea can be in the form of graphics or video. Tag VeChain in the post and submit it through the official portal.

Some of the entries have already made their way to the contest. Participants have pitched sharing their experiences to reduce waste, encouraging kids to use boxes for decoration instead of papers, and cutting back on trash during events.

The growth of the ecosystem is a primary objective of VeChain. The addition of blockchain to the Nufinetes extension browser was recently announced. That is to say, it now permits users to add custom VIP180 tokens to their wallets and supports VET and VTHO. Additional decentralized ledgers supported by Nufinetes include Polygon, Ethereum, and Bitcoin.

As for the partnership with BCG, VeChain is bringing its real-world proven technology to drive mass adoption of blockchain and Web3. More elements on the table are product authenticity and VET prices.