VeVe Inks Impressive Deal with the Cookie Monster

Thanks to a recent partnership between Sesame Workshop and VeVe, a digital collectible platform, Cookie Monster NFTs are set to hit the digital streets for the first time. Fans of Sesame Street and the adorable blue puppet can purchase these NFTs on the VeVe digital collectibles app beginning March 19.

Incredibly, this drop is the first of many to come from this collaboration. According to Sesame Workshop, several additional Sesame Street collectibles will arrive later in the year. However, it is not clear if they will still be based on the Cookie Monster or if they will feature other popular characters of the loveable kids show such as Elmo, Big Bird, Bert, Grover, Oscar the Grouch, and many others.

Both parties involved in the deal appear quite satisfied with the collaboration. In a statement, Jennifer Ahearn, Sesame Workshop’s VP for global strategic partnerships and themed entertainment, notes, “Collaborating with VeVe for [Sesame Street’s] first collection of digital collectibles is a great way to celebrate [the series’] enduring legacy and give our long-time fans a new way to showcase their love for Sesame Street and its characters.”

Cookie Monster NFTs Will Be Sold Via The VeVe Mobile App

VeVe has been around since 2018, serving as a mobile-first digital collectibles platform. So far, it has partnered with the likes of Disney, Marvel, Star Wars, DC Comics, and Warner Bros. to offer their licensed collectibles. These items are accessible through the VeVe app, which is available on both the Google Play Store and the App Store. So far, over 8 million collectibles have been sold through the app.

Commenting on the partnership, Dan Crothers, cofounder and COO of VeVe, notes, “Sesame Street is one of the most iconic brands of all time, so we jumped at the opportunity to partner with Sesame Workshop on a series of digital collectibles.” Before adding, “We can’t wait to share these with our VeVe community of collectors as well as Sesame Street fans who may be new to digital collecting.”

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Image credit via: Sesame Street

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Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the globe.