Web3 Loyalty Programs Are Catalyst for Good Crypto Policy and Adoption

Web3 loyalty programs have numerous advantages over traditional loyalty programs, but three will resonate the most with policymakers: ownership, control and interoperability. With a Web3-based loyalty program, users have true ownership of their points, tier status and brand-related collectables – all of which come in various forms of “loyalty tokens.” Users also have the ability to transfer, trade or sell their property – as the brands see fit.